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Advancing Frontline Women: Realizing the Full Potential of the Retail Workforce

by Elizabeth Hawkins; Fay Hanleybrown; Sandra Medrano

Mar 4, 2019

Even though women comprise half the retail workforce, they are overrepresented in frontline positions and consistently underrepresented in higher-paying management roles. By advancing women into management roles, companies are able to improve retention rates, reduce the cost of turnover, improve customer loyalty, and strengthen retailers' performance.

Advancing Frontline Women identifies 12 evidence-based practices companies can employ to help break down barriers women face in the workplace, while simultaneously creating a competitive advantage.

Advancing Frontline Women: Realizing the Full Potential of the Retail Workforce